We are looking for someone who has their thumb on the pulse of the Bay Area to represent Ola Sol in the market. This is a once in a lifetime opportunity to sell a new product and open a new category simultaneously - you have zero competition!
You will be responsible for achieving volume and distribution goals within your region by partnering and managing our distributor. This position will also be responsible for developing and executing education, brand, and programming strategies. Opportunity to hire & train their own sales team once they’ve established the market.
What you’ll be doing
● Education! Telling the Ola Sol story to reps, retailers, bartenders and drinkers. Creating cocktail programs that are easy to implement and will drive volume. Being an evangelist for agave wine and Ola Sol in particular.
● Working hand in hand with our amazing distributor to open new accounts, drive volume in existing ones, and make sure re-orders keep coming. You are the tip of the spear in terms of introducing Ola Sol to the market.
● Establishing plans and strategies to expand the customer base, and contribute to the development of training and educational programs for customers.
● Responsible for making market calls (both on- and off-premise) at a minimum of 4 days per week in market
● Responsible for building and owning relationships through all levels of management with distributor + accounts
● Developing cocktail plans and sales strategy for the market that meets company sales goals and profitability
● Create and conduct education & sales presentations and brand building efforts
● Assist in the development and implementation of marketing plans as needed
● Assist in developing and implementing monthly sales plans which includes financial, volume, and distribution objectives
● Manage depletion and distribution objectives for the retail channel
● Manage assigned budgets including incentives, travel & entertainment and other departmental expenses.
● Provide timely feedback to senior management regarding performance
● Ensure all sales practices are compliant with state & company policies/law
Who You Are
● Preferably 4 years or more years of sales experience in the alcoholic beverage industry, ideally with strong Type 41/42 account relationships.
● Knowledge and passion for wine & agave spirits. You understand the existing market and can convincingly tell our story.
● You have an entrepreneurial spirit and exhibit a passion for the industry and new products.
● You have a strong understanding of customer needs, market dynamics and requirements
● You’re able to multitask and handle daily deadlines
● You’re able to be both strategic and tactical from managing distributors and sales personnel to calling on accounts
● You’re well organized with ability to work both independently and within team environment
● You’re results oriented, innovation, strong problem solving and negotiation skills
● You’re able build and maintain customer relationships
● You’re a creative thinker who is eager to innovate & strategize in order to achieve commercial goals
● You’re comfortable using Google Suite (gmail, sheets, docs, slides)
Compensation
● In addition to base salary, uncapped bonus based on meeting KPIs, but expect range to be 15 - 25% of salary
● Meaningful equity stake, vested over 4 years
Sales brokers are welcome to apply.
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