Job Description

Marketing Manager 1

Location: Ridgefield Park, NJ (Mon-Thurs in office, Fri at home)

Top 3 skills: Project Management, Brand Marketing, Strategy

Experience / Education: Bachelors - Minimum 7 Years

The Brand Manager will be responsible for ensuring and supporting executional excellence of all brand design marketing initiatives in the Brand Marketing team. The Brand Manager will support Senior Marketing Managers to drive creative and integrated briefs, creative development, project management, stakeholder management, agency and creative partner management, budget management, and the integrated go-to-market process across multiple projects and campaigns. The Brand Manager is responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all branded assets within and across vertical business units.

Throughout the creative development process, you will help provide and track feedback from various partners including business owners, leadership, Legal, Product Marketing, and the integrated marketing team. You will also work with Brand Governance to ensure compliance with brand standards. You will support the development of messaging toolkits and other components of the campaign from communication strategy, to film scripts, to digital assets and campaign launch toolkits. You will also support senior leadership on project management with agency partners, internal stakeholders, and to make sure our projects are organized and represented in the best possible way.

The Brand Manager will be responsible for driving post-launch tracking and optimization to ensure that our campaign assets are effective. If they are not, you will catalyze requests for optimization as a means of hitting our key campaign KPIs. You will be fluent in turning channel reporting data into actionable recommendations, analysis, and post mortem.

Responsibilities:

• Work with and inspire agencies and cross-functional teams to dream big, think big, and execute world-class ideas that disrupt culture, drive brand relevance, and increase sales.
• Understand the marketing communication toolset and support integrated communication plans.
• Collaborate closely with the team to scope, track, manage, and launch internal and external marketing campaigns.
• Coordinate efforts with global marketing and communication teams to ensure consistent messaging across all platforms and audiences.
• Support Brand Marketing leadership in developing communications strategy, value proposition development, integrated marketing launch briefs, creative briefs, launch strategies, launch ideas, and tracking/providing creative feedback.
• Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVC/OLV scripts, naming/logos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content, .com, Product Packaging, and Printed Collateral.
• Partner with Brand Governance to ensure compliance with Brand Guidelines and Standards across all campaign elements.
• Partner across business units with product and retailer marketing and sales to track new product launches and features, leverage brand messages, and identify promos/bundles.
• Ensure created assets keep a consistent tone with relevance to the brand and target audience.
• Own and drive the asset management and delivery process of trafficking and shipping to ensure a smooth launch.
• Manage and represent Brand Marketing in the post-launch optimization process with the integrated marketing team.
• Partner closely with Brand Marketing Finance counterpart to ensure all projects are updated in the system in a timely manner for accounting purposes.
• Partner with Legal/Risk departments to ensure review and approval of all external marketing campaigns.
• Keep current with branding, carrier, and partner branding and guidelines for use on co-branded materials.
• Prepare progress, expenditure, and other related reports as directed by management.

Candidate Requirements:

Background and Competencies:

Requirements:

• 7+ years of brand and creative marketing experience with a leading creative agency, a top-tier CPG, Consumer Electronics, or tech company.
• BA required, advanced degree in lieu of experience.
• Strong understanding of storytelling, the creative process, and brand development.
• Strong Project Management and production experience.
• Strong experience working with creative agencies.
• Excellent communication skills with the ability to lead and build relationships with cross-functional teams and interface with senior and executive leadership both internally and externally.
• Strong attention to detail.
• Strong presentation skills.
• Solutions-focused problem solver comfortable working under tight deadlines and in environments with a high degree of ambiguity and uncertainty.
• Highly organized, self-motivated, proactive, ability to prioritize projects and adjust as needed.
• Ability to manage budgets.
• Can quickly learn, master, and own network systems and processes.
• Positive attitude, team-oriented, optimistic, flexible, solutions thinker, problem solver.
• Relentlessly driven to contribute to a high-performing team on high-profile campaigns.

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