Marketing Manager 1
Location: Ridgefield Park, NJ (Mon-Thurs in office, Fri at home)
Top 3 skills: Project Management, Brand Marketing, Strategy
Experience / Education: Bachelors - Minimum 7 Years
The Brand Manager will be responsible for ensuring and supporting executional excellence of all brand design marketing initiatives in the Brand Marketing team. The Brand Manager will support Senior Marketing Managers to drive creative and integrated briefs, creative development, project management, stakeholder management, agency and creative partner management, budget management, and the integrated go-to-market process across multiple projects and campaigns. The Brand Manager is responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all branded assets within and across vertical business units.
Throughout the creative development process, you will help provide and track feedback from various partners including business owners, leadership, Legal, Product Marketing, and the integrated marketing team. You will also work with Brand Governance to ensure compliance with brand standards. You will support the development of messaging toolkits and other components of the campaign from communication strategy, to film scripts, to digital assets and campaign launch toolkits. You will also support senior leadership on project management with agency partners, internal stakeholders, and to make sure our projects are organized and represented in the best possible way.
The Brand Manager will be responsible for driving post-launch tracking and optimization to ensure that our campaign assets are effective. If they are not, you will catalyze requests for optimization as a means of hitting our key campaign KPIs. You will be fluent in turning channel reporting data into actionable recommendations, analysis, and post mortem.
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