Director of Digital Marketing Job at Janji, Somerville, MA

NnE4cHFQMlRUd2xjTFUrNjdOWFNQRlloZlE9PQ==
  • Janji
  • Somerville, MA

Job Description

DIRECTOR OF DIGITAL MARKETING

 

ABOUT JANJI 

 

We make high-performance apparel built to transport runners farther.

 

ABOUT THE OPPORTUNITY 

 

Janji is seeking a strategic, data-driven, and brand-focused Director of Digital Marketing to lead our digital strategy and drive sustainable growth. 

LOCATION

Candidates who are able to work from our Boston HQ 2x days per week are highly preferred over remote applicants.

 

IN THIS ROLE, YOU’LL MAINLY BE RESPONSIBLE FOR… 

 

DIGITAL STRATEGY 

  • Develop and lead the implementation of a growth marketing strategy aligned with Janji’s brand mission and business goals.
  • Set overarching KPIs for digital objectives like traffic, conversion, AOV, digital sales, CAC and contribution margin. 
  • Identify areas of new investment to continually scale new customer acquisition (recent examples at Janji include podcast sponsorship and direct mail).
 

TEAM AND PEOPLE MANAGEMENT

  • Manage a small team of direct reports and external agencies to execute growth strategy.
  • Work cross-functionally with the creative team, briefing creative assets, tracking performance, and creating a continual feedback loop to improve advertising assets over time.
  • Collaborate with the finance team to align digital strategy with the larger financial picture. 
 

PERFORMANCE MARKETING

  • Strategically allocate and manage budgets across paid channels to optimize return on investment and business impact. 
  • Manage and optimize paid media campaigns across platforms (Google, Meta, TikTok, etc.) to maximize efficiency and performance.
  • Partner with agencies and internal teams to innovate, test, and scale new marketing tactics.
  • Track, measure, and report digital analytics to the Janji team, distilling actionable insights.
 

WEBSITE CONVERSION RATE OPTIMIZATION

  • Develop a roadmap to optimize Janji.com for AOV and conversion rate growth. 
  • Partner with development team and external agencies to prioritize high-impact website features and updates to drive growth.
  • Use heatmap, user behavior, and site analytics to identify areas of opportunity across the website. 
 

WHO YOU ARE, AND WHAT YOU’VE DONE 

  • 5+ years in growth marketing, digital marketing, or performance marketing with a proven track record of driving growth in a player-coach role. 
  • 2-3+ years of team management, including agency and/or freelance.
  • Proven track record of scaling growth through multi-channel marketing strategies in a DTC or e-commerce environment.
  • Experience managing 6+ figure paid media budgets.
  • Experience building and managing paid media platforms such as Meta Ads, Google Ads – hands-on experience preferred, not just managing an agency.
  • Advanced understanding of direct response metrics with deep understanding of KPIs such as ROAS, CAC, LTV, and more. 
  • Passionate about digital media, staying on top of trends and the latest tech and platform developments. 
 

PLUS, EXTRA KUDOS IF YOU’VE GOT

  • A love for running and/or the outdoors

Job Tags

Full time, Freelance, Outdoor,

Similar Jobs

Compass Group

Junior Graphic Designer Job at Compass Group

 ...Levys value as a restauranteur and distributor in the sports and entertainment industry. The Junior Designer position will be responsible for designing a product with high visual impact, communicate ideas that inspire, and/or inform guest through computer software... 

Net Commesh

Data Entry Clerk Job at Net Commesh

 ...Job Title : Data Entry Clerk Location : Austin, TX Job Type : Full-Time Introduction : We are seeking a reliable and detail...  ...Entry Clerk to join our team. The ideal candidate will have excellent typing skills, attention to detail, and the ability to work... 

Gillman Home Center

For Hire Delivery Driver Job at Gillman Home Center

 ...The Delivery Driver/Lumber Yard Associate is responsible for providing excellent customer service and for performing the tasks involved in the overall operation of the lumber yard and associated equipment. They will also deliver loads that require a For-Hire drivers... 

Affinity Dental Management

Dental Hygienist Job at Affinity Dental Management

 ...Join Affinity Dental Management & Advance Your Hygiene Career at Western Mass Periodontics! Affinity Dental Management, a premier...  ...periodontic setting, educating, and providing top-notch treatment, and assisting with diagnostic and preventive care. If you're a dedicated... 

Jobs on Cash

SHEET METAL FABRICATOR 1ST SHIFT Job at Jobs on Cash

 ...Job Title: SHEET METAL FABRICATOR 1ST SHIFT Work Location : SAN ANTONIO TX Job Type: Contract Responsibilities: Job Duties: Examine specifications of order using blueprints drawings and/or work orders to determine characteristics of finished...