The Marketing Manager is responsible for developing and executing marketing strategies to increase alumni engagement and promote the mission of the LSU Alumni Association. This role will report to Vice President of Marketing, Travel and Corporate Partnerships and works closely with all LSU Alumni Association internal departments to create and coordinate consistent branding design/copy writing/scripting of all advertisements and promotional materials; maintains a consistent company image. Ensures effective communication internally and with alumni and other stakeholders, utilizing digital and traditional marketing, social media, email campaigns, and events to drive engagement and maximize profits. Responsible for strategically planning and implementing marketing programs, both short- and long-range, targeted toward existing and new markets for multiple departments including but not limited to: alumni chapters, on-campus/student programming, fundraising, membership, travel, The Cook Hotel & Conference Center, and the LSU Alumni Gift Shop. Oversees third party vendors, coordinators and interns.
ESSENTIAL FUNCTIONS:
Benefits
MINIMUM QUALIFICATIONS
Knowledge, Skills, and Abilities
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. This position requires travel.
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